Privacy & Cookies
At Purple Hat, we take your privacy and data security very seriously – it is of the very highest importance to us, and we promise never to release your personal details to any outside organisation for mailing or marketing purposes without your clear consent.
When you create an online account with us or make a purchase from our website, we collect certain personal information from you (for example: your name; email address; payment address and details). All of this and similar information is stored on secure servers. Purple Hat Ltd complies fully with all applicable Data Protection and consumer legislation, and will treat all your personal information as fully confidential.
To allow us to process orders efficiently and securely, we partner with third-party financial institutions who handle all of our credit and debit card transactions and receive the information needed to verify and authorise your payment. We do not store customer credit card details, we only record the last four digits from your payment card, as do many organisations, which allows us to confirm who you are in any correspondence. Order fulfilment is carried out by ourselves in house, which is part of our service promise and ensures that we care about your order experience.
Phishing is the practice of tricking someone into giving confidential information. Examples include falsely claiming to be a legitimate company when sending an e-mail to a user, in an attempt to get the user to send private information that will be used for identity theft and fraud.
We’ll never ask you to send any personal details via email. If we require such details, for security reasons we’ll contact you by email to arrange a suitable time for us to call you directly by phone. Should you receive an email claiming to be from Purple Hat requesting personal information, please do not respond but let us know by emailing us at email@example.com. Our aim is to respond to you within one working day.
Please note that cookies can’t harm your computer and are used within many organisations’ websites. We don’t store personally identifiable information such as credit card details or address information in the cookies we create.
At Purple Hat, we use “Google Analytics” to collect information about the use of our site. Google Analytics collects information such as how often users visit our site, what pages they visit when they do so, and what other sites they used prior to coming to this site. As a strict rule, we use the information we get from Google Analytics only to continually improve this site and to ensure we constantly find ways to make the customer journey a better experience. Google Analytics collects only the IP address assigned to you on the date you visit this site, rather than your name or other identifying information.
Google Analytics employs cookies to define user sessions, which allows for the collection of data about how visitors are using the websites. Google Analytics uses only first-party cookies for data analysis. This means that the cookies are linked to a specific website domain, and Google Analytics will only use that cookie data for statistical analysis related to your browsing behaviour on that specific website. According to Google, the data collected cannot be altered or retrieved by services from other domains.
If you choose, you can opt out by turning off cookies in the preferences settings in your web browser, or see the section below on Cookies. For more information on Google Analytics, please visit Google Analytics
Use of Your Personal Information
In line with our Terms and Conditions, we confirm that any Personal Information which you provide to us is used solely for the following purposes:
- Processing your orders;
- For analytical or survey purposes to improve this Website and its services to you;
- To serve website content to you;
- To administer this website;
- If you consent, to notify you of products or special offers that may be of interest to you.
You agree that you do not object to us contacting you for any of the above purposes whether by telephone, e-mail or in writing and you confirm that you do not and will not consider any of the above as being a breach of any of your rights under the Privacy and Electronic Communications (EC Directive) Regulations 2003.
Should you select to subscribe to our newsletter, you may receive information by post, by e-mail or possibly by telephone, about products, promotions or special offers which we feel may be of interest to you. In the event that you no longer wish to be contacted for such purposes, please ensure you unsubscribe from this service the next time you receive the newsletter from us by clicking or by emailing firstname.lastname@example.org. Our aim is to respond to you within one working day.
We will not release your Personal Information to any company outside of Purple Hat Ltd for mailing or marketing purposes, unless you give us your clear consent to allow us to do so.
Regulatory or Government Bodies
You should be aware that if we are requested by the police or any other regulatory or government authority investigating suspected illegal activities to provide your Personal Information and/or User Information, we are entitled do so.
Above all, we are fully committed to complying with privacy and data security related legislation – it is part of our ethos and what you should rightly expect of us.